Leetie Lovendale was born of leftovers. When Heather DeSimone, co-owner of The Beadin’ Path (a bead store in Freeport) had packed up 20,000 lbs of beads from a manufacturer’s warehouse which had been out of commission since the 1960′s, she couldn’t leave the other 20,000 lbs of other plastic and lucite ‘parts’ behind. Having no idea what to do with them, how to set them, or manipulate them into jewelry because they weren’t beads, the parts were almost left for the ‘junk man’. When the older man who had managed the warehouse since he was 16, showed her some dust-covered setting machines, a new idea & line of jewelry, was born.
‘Leetie’ (pronounced “Lee-Tee”), jewelry & accessories are made of repurposed plastic parts, which were originally manufactured in the 1960′s – early 80′s for companies such as Avon, Trifari and Coro. Heather makes them into fun and funky designs, perfect for today.
Fresh. Vintage. Lucite.